Why Use a VDR for Marketing?

VDR for Marketing

There are a variety of occasions when your company could be asked to review sensitive information from outside sources. These scenarios include fundraising rounds and business acquisitions and fusions, regulatory filings and other critical procedures where sensitive information needs to be shared. In some cases you can make use of generic tools for sharing files like Google Drive or email. It is nevertheless essential to utilize a VDR in order to ensure that your data remains secure and your team members can effectively.

VDRs are secure storage that allows authorized users to interact visit their website with documents and other files using a web browser or mobile application. These platforms provide advanced software features like indexing documents, full-text search, favorites, infinite scrolling and auto-renumbering. This allows project teams as well as third parties to collaborate and draft proposals easily. They also provide transparency through activity logs which monitor the user’s actions.

While VDRs were initially created to facilitate M&A transactions but they are now used by many industries that must share sensitive information with outside stakeholders. Investment bankers use VDRs as a method to communicate confidential information and contracts with buyers and investors in a private online setting. Private equity and venture capitalists companies often make use of a VDR to collaborate with limited partners, auditors and portfolio companies in the preparation of complex agreements and regulatory filings. Biotech and pharmaceutical companies depend on VDRs for sharing intellectual property as well as clinical trial data.